Mr. Signoretti has over 25 years of marketing and communication experience, in senior executive level roles, in Europe, Asia and U.S., for premium and luxury products multinational companies such as Unilever, Danone, Ferrero, Campari and Heineken. He then worked as international Strategy and Marketing senior consultant with projects in more than 20 countries.
As expert in effective communication and brand building strategies, Mr Signoretti left Heineken in 2009 and founded the strategic brand consultancy, GlobalAdvantage. He was also a senior partner at Sevendots, a global strategy consulting firm which helped premium-goods companies like Coca- Cola, Procter & Gamble, Unilever and Pernod-Ricard building strong and distinctive brands. He is a regular conference and keynote speaker on themes such as the Future of Marketing and communication.
Mr. Signoretti is adjunct professor of "Brand Marketing" and "Consumer Behaviour" at the International University of Monaco (MC) and he advises senior professionals on 'business networking' strategy and on the subject of "referral marketing“. 
Mr. Signoretti received an MBA from New York University (NYU) and London School of Economics (LSE).